Graphic Design
Delice Wine.
A mark that tells a story of origin.
Logo and visual identity for Delice Wine, a French e-commerce business distributing Armenian wines. Michele Venisti translates its connection with Armenia into a mark that brings together the brand name and the shape of a pomegranate segment.
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The project
Armenian wine speaks French.
For a wine distributor, the logo is the first point of contact between the product and the people choosing it. The Delice Wine project begins with the origin of its selection: Armenia, evoked through the pomegranate, a symbolic fruit of the country linked to its winemaking tradition.
Rather than remaining a separate illustration, this reference becomes part of the first letter of the name, giving the brand its own distinctive mark. The logo and visual identity support the presentation of the wines while leaving room for the identities of their individual producers.
“Il vino armeno parla francese” — “Armenian wine speaks French” — is the tagline written by Michele Venisti specifically for Delice Wine. This bespoke copy connects the wines’ Armenian origin with the French market the client serves.
The visual composition places the Eiffel Tower among vineyards, with Mount Ararat, a symbol of Armenia, in the background: an imaginary landscape that makes the connection between the two territories immediately visible.
The design detail
A D, a pomegranate segment.
The letter D incorporates the outline of the fruit and the shapes of its seeds. The symbol remains readable as the initial of Delice while also suggesting a story of origin.
The mark pairs a serif wordmark with WINE in uppercase letters. In the project images, burgundy and white present both the full name and the symbol on its own: two expressions of the same identity.
Project information
- Design
- Michele Venisti
- Manufacturer / client
- Delice Wine
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