Graphic Design
MOBA.
Play takes shape in a logo.
MOBA is the logo designed by Michele Venisti for Movimento per i Bambini. A balloon becomes part of the name and the symbol of a visual identity expressing play, lightness and the future.
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The project
A simple mark for the world of childhood.
The project seeks an immediate visual language for Movimento per i Bambini. The balloon offers a familiar reference to play: a light, recognisable shape that suggests openness and possibility.
The MOBA name and the symbol are designed together. The letters form a compact composition over two lines, while the balloon adds a figurative element. The full association name below makes the meaning of the acronym clear.
The design detail
A balloon within the name.
The balloon takes the place of the O, keeping word and image connected. Its string runs down the side of the composition, introducing a soft line alongside the solid letterforms.
The frame brings the elements together without fully enclosing the mark. In the applications shown, the contrast between white and magenta gives the logo a clear presence, while the balloon retains the playful character of the design.
Project information
- Design
- Michele Venisti
- Manufacturer / client
- Movimento per i Bambini
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