Packaging
Salimbeni Profumi.
The packaging becomes part of the gift.
Gift packaging designed by Michele Venisti for Salimbeni Profumi. Tintoretto paper, silver foil and a custom blue fabric ribbon translate the brand’s identity into a box designed to be given and opened.
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The project
Presenting the fragrance before opening the box.
The project treats the packaging as the first encounter with the gift. Before the contents are revealed, the paper, graphics and ribbon communicate the character of Salimbeni Profumi and give meaning to the act of handing over the product.
The composition brings together the logo on the lid, the repeated motif across the surface and the blue ribbon. Each belongs to the same identity but works at a different scale: the logo identifies the brand, the pattern creates the background and the bow accompanies the opening.
The design detail
Paper, silver and fabric.
Tintoretto paper gives the packaging a tactile character. Silver foil introduces a bright accent around the logo, while the blue fabric ribbon, personalised with the brand name, adds a soft element to the box.
The contrast between the light surface and the dark ribbon makes the composition clear. Graphics and materials work together rather than as separate decorations, turning the container into a recognisable gift object.
Project information
- Design
- Michele Venisti
- Manufacturer / client
- Salimbeni Profumi
- Material
- Tintoretto paper; silver foil; custom blue fabric ribbon
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