Graphic Design
LAA Custom.
A mark for the world of sound.
The LAA Custom logo redesign expresses the identity of a company specialising in valve amplifiers for electric guitars. A compact mark built on the contrast between bold initials and the flowing word custom.
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The project
Giving character to an identity.
The project redesigns the LAA Custom logo: a graphic design intervention that brings the company name together in a unified, recognisable mark. The world of guitar amplification provides the context for the brand and guides its visual character.
The letters LAA occupy the upper section with a broad, bold design. Below, the word custom introduces softer, cursive lettering. The combination of these two visual languages gives rhythm to the composition and distinguishes the two parts of the name while keeping them within a single identity.
The design detail
Two lettering styles, one brand.
An oval outline encloses the logo and defines its silhouette. An internal line separates the initials from the word custom, organising the reading across two levels.
The black-and-white design brings the relationship between positive and negative space to the fore: the weight of the letters, their internal openings and the spaces between them establish the balance of the composition. The result is an identity with a strong character, in which lettering and frame work as a single graphic element.
Project information
- Design
- Michele Venisti
- Manufacturer / client
- LAA Custom
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