Food Design · Graphic Design · Industrial Design
Spicybit.
Packaging that continues at the table.
Spicybit is a graphic and packaging design project for Baccano’s candied spices, created by Michele Venisti. The package connects product identity with tasting: its ceramic lid can also be used as a serving tray.
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The project
From presentation to serving.
The project treats the package as part of the product experience. The graphic design presents Spicybit and makes its identity legible; the container introduces a function that continues after opening.
The ceramic lid creates a transition between packaging and the table. A component of the package becomes a small support for offering the candied spices, extending the design beyond the moment of purchase.
The design detail
A lid with a second function.
Using the lid as a serving tray is the distinctive detail of Spicybit. The same component takes on two roles: it belongs to the package and can accompany the serving of the product.
Graphics and packaging are developed together so that the name, presentation and use remain parts of a shared experience. The original photograph shows the container beside the ceramic element used to present the small sugar-coated spices.
Project information
- Design
- Michele Venisti
- Manufacturer / client
- Baccano Srl
- Material
- Ceramic lid / serving tray; glass container
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