Graphic Design
Il Piccolo Urbanista.
The city through children’s eyes.
Logo and graphics for Il Piccolo Urbanista, a project commissioned by Movimento per i Bambini that encourages young people to participate in shaping the cities of the future. Michele Venisti’s visual identity brings together urban life, creativity and childhood.
← All projects
The project
Children can help design the city too.
The visual identity communicates a project in which children play an active role. The city is more than the setting for their activities: it becomes a place to observe, imagine and transform.
The logo translates this message into letters and figures. The P recalls a pencil and the U a building; the child’s silhouette completes the building, becoming part of the design. The mark connects drawing, the urban environment and the people who inhabit it.
The design detail
A visual language for imagining new cities.
The graphics extend the logo’s story across communication materials. The poster presents young participants as small-scale designers, connecting their perspective with inclusion, social spaces, renewable energy, biodiversity, the circular economy and architectural barriers.
Colour, imagery and words create an accessible, lively language. The graphic design gives the initiative a recognisable identity and invites us to consider children’s imagination as a contribution to the city of the future.
Project information
- Design
- Michele Venisti
- Manufacturer / client
- Movimento per i Bambini
More projects to explore.
Let’s work together