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Industrial & Product Designer
Turin, Italy

Michele Venisti Designer

Air Design · Industrial Design

GO.

Fragrance follows the journey.

A car fragrance pod diffuser designed for Millefiori Milano. A refillable system that lets you choose a fragrance and adjust its diffusion throughout the journey.

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GO car fragrance pod diffuser, designed by Michele Venisti for Millefiori Milano

The project

Control is part of the design.

GO focuses on the relationship between an object and its use: the diffuser becomes an accessory to interact with, adjusting the presence of fragrance inside the car.

The rounded body holds the fragrance pod and attaches to the air vents with a clip. The design brings the holder, refill and adjustment mechanism together in one compact object.

The design detail

Open, adjust, close.

The system has three settings: open, partially open and closed. This adjustment allows fragrance release to be varied according to personal preference.

A replaceable pod.

The scented capsules can be removed, stored and used again. When the fragrance runs out, the pod can be replaced with a dedicated GO refill while retaining the diffuser.

GO car fragrance pod diffuser, design detail

Project information

Design
Michele Venisti
Manufacturer / client
Millefiori Milano
System
Removable fragrance pods
Control
Open / partially open / closed
Attachment
Air-vent clip
Refill
Replaceable GO fragrance capsules

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