Air Design · Industrial Design

ICON.

Fragrance meets design.

A refillable car diffuser designed for Millefiori Milano. A cover, a fragrance insert and a clip come together in an accessory that brings a visual identity to the car interior alongside its scent.

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The project

An accessory to make your own.

ICON treats the car diffuser as an object to match its surroundings. The cover becomes the visible part of the product: colours, textures and finishes offer different expressions within the same family.

The project connects appearance and use. The body holds the fragrance refill, while the rear attachment positions the diffuser on the air vents. The object’s presence and its function come together in a single accessory.

The design detail

Three elements, one system.

The clip allows the diffuser to be fitted to horizontal or vertical air vents. In this position, it releases fragrance into the car interior, accompanying the journey.

Change the fragrance, keep the cover.

When the refill runs out, the fragrance insert can be replaced while retaining the outer cover. Choosing the scent and choosing the finish therefore remain two distinct parts of the experience.

The photographs show several interpretations of ICON and its components: a recognisable family of accessories expressed through variations in colour and surface.