Air Design · Industrial Design
GO.
Fragrance follows the journey.
A car fragrance pod diffuser designed for Millefiori Milano. A refillable system that lets you choose a fragrance and adjust its diffusion throughout the journey.
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The project
Control is part of the design.
GO focuses on the relationship between an object and its use: the diffuser becomes an accessory to interact with, adjusting the presence of fragrance inside the car.
The rounded body holds the fragrance pod and attaches to the air vents with a clip. The design brings the holder, refill and adjustment mechanism together in one compact object.


The design detail
Open, adjust, close.
The system has three settings: open, partially open and closed. This adjustment allows fragrance release to be varied according to personal preference.
A replaceable pod.
The scented capsules can be removed, stored and used again. When the fragrance runs out, the pod can be replaced with a dedicated GO refill while retaining the diffuser.

Project information
- Design
- Michele Venisti
- Manufacturer / client
- Millefiori Milano
- System
- Removable fragrance pods
- Control
- Open / partially open / closed
- Attachment
- Air-vent clip
- Refill
- Replaceable GO fragrance capsules
Let’s work together

