Air Design · Industrial Design
Vetro quadro.
Colour gives fragrance a form.
Vetro quadro is a reed diffuser designed by Michele Venisti for Millefiori Milano. Its white or black glass body meets a glossy ABS front panel and collar in the same colour: a family of combinations designed to bring a recognisable presence to an interior.
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The project
One form, different identities.
A reed diffuser remains on display and becomes part of its surroundings. Vetro quadro turns this presence into a compact object with a rounded square shape, making colour an integral part of the design.
The white or black body combines with coloured elements without changing the product’s geometry. The matching front panel and collar create visual continuity, while the black reeds introduce a light vertical gesture.


The design detail
Colour connects the parts.
The front panel and the vertical sides of the collar are made from glossy ABS in the same colour. The upper rim of the neck is ceramic: white on the light-bodied versions and dark on the black-bodied versions.
This distinction makes the relationship between the container and its inserts clear. Fragrance is diffused through reeds: Vetro quadro belongs to the reed diffuser range, separate from the Lampair catalytic fragrance lamps.


Project information
- Design
- Michele Venisti
- Manufacturer / client
- Millefiori Milano
- Material
- White or black glass body; glossy ABS panel and collar; ceramic upper neck rim
- System
- Reed diffusion
- Photography
- Product views reworked from the original images; re-created interior setting. Original Millefiori Milano advertisement shown at the end.
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