Graphic Design
Lovedì Bike.
A new identity for bicycles from the past.
Logo, visual identity and website for Lovedì Bike, a business specialising in the restoration of racing bicycles from the 1960s and 1970s. Michele Venisti designed an identity that accompanies their return to use while preserving their character.
← All projects
The project
Expressing restoration through a mark.
The starting point is a business that restores value to bicycles from the past. The identity needs to make Lovedì Bike recognisable and convey care for objects from the first encounter.
The slanted cursive lettering introduces movement and a personal quality, close to the hands-on work of restoration. A red accent distinguishes the name and creates a small focal point within a restrained composition.
The design detail
From the mark to an online presence.
The graphic system uses the contrast between white and a dark background, with red as an accent. The mark remains recognisable in both positive and reversed applications.
The business cards show how this visual language works: one side carries the logo and the phrase «La tua vecchia nuova bici» — “Your old, new bicycle” — while the other carries contact information. The message captures the purpose of restoration: recognising the value of an existing bicycle and helping it enter a new stage of use.
The project also includes the design and creation of the Lovedì Bike website. The logo, bicycle photographs and restoration-focused copy bring the business’s identity online, with sections introducing the business, a gallery and contact details.
The enamel badge on the head tube extends the brand to the bicycle itself: the proposed view is a mockup based on the original 3D model.
Project information
- Design
- Michele Venisti
- Manufacturer / client
- Lovedì Bike
- Photography
- Business card and badge mockups (badge based on the original 3D model); original graphic images and a screenshot of lovedi.bike.
More projects to explore.
Let’s work together