Packaging

Salimbeni Profumi.

Fragrance meets an everyday gesture.

Packaging design for Salimbeni Profumi’s Mani & Corpo scented hand and body creams. Michele Venisti develops a coordinated graphic language for the tube and carton, bringing together the brand, colour and decoration to express the product’s identity.

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Salimbeni Profumi Hand & Body, scented cream tube and pink carton on light marble

The project

An identity for everyday care.

The packaging brings the world of Salimbeni Profumi to a product for everyday hand and body care. The project connects the brand’s character with the simplicity of using it: recognising the cream, reading its name, picking it up and opening it.

The tube and carton are two different surfaces of the same identity. The brand and product name occupy the centre of the composition; the decorative pattern supports them without interrupting readability. The outer carton introduces the product, while the tube carries that visual language into use.

Salimbeni Hand & Body scented cream, tube and carton with a burgundy decorative pattern

The design detail

Two surfaces, one shared language.

The graphics combine pink and burgundy fields, light lettering and an ornamental pattern that continues across the tube and carton. A central panel groups the main information, establishing a hierarchy between the brand, the type of cream and the fragrance name.

In the images, the composition adapts to the proportions of each format: elongated on the carton and more compact on the tube. This visual continuity makes the pair recognisable and gives the product a clear presence, with decoration supporting rather than replacing the message.