Industrial Design
Bargo. Street food cargo bike.
A small shop on three wheels.
A cargo bike designed for Bargo Natural Food, with an integrated refrigerator and refrigerated display case. The project brings together mobility, food presentation and brand identity.
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The project
Bringing the counter to the customer.
Bargo places a street food counter on a cargo bike. The front unit accommodates equipment for storing and displaying food, while the bicycle makes the sales point recognisable as a mobile object.
The design connects two scales: the vehicle and the small sales counter. A striped canopy, display case and yellow surfaces form a coherent presence. The brand appears on the body of the counter, making its functional surfaces part of the visual identity.
The design detail
Store, display, serve.
The integrated refrigerator and refrigerated display case serve complementary purposes: keeping food in storage and presenting it to the customer. The display sits above the counter body, placing the food in view at the point where the seller and customer meet.
The canopy defines the cargo bike’s silhouette and recalls a market stall. Its yellow and white stripes extend the visual identity of the body, while the transparent display case directs attention towards the food. Equipment and communication become parts of the same design.
Project information
- Design
- Michele Venisti
- Manufacturer / client
- Bargo Natural Food — client
- System
- Street food cargo bike with an integrated refrigerator and refrigerated display case
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