Air Design · Industrial Design
Ipuro Essential.
A simple shape, a recognisable identity.
Ipuro Essential is an EVA car diffuser with a universal mount. Its square profile and central logo define a clean-lined accessory designed by Michele Venisti.
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The project
The brand at the centre of the form.
Ipuro Essential encloses its fragrance function in a simple geometry. The square front, with rounded edges, frames the logo and gives it a central role in the composition.
The contrast between the frame and the logo insert makes the product’s identity easy to read. A small number of elements define the object: the outline, the front surface and the brand’s graphic mark.
The design detail
An EVA body and a universal mount.
The diffuser is made from EVA and equipped with a universal mount for use in the car. The front brings together the visual elements, while the mount provides the attachment function.
The design distinguishes two aspects of the same accessory: a recognisable surface facing the car interior and an element dedicated to positioning it.
Project information
- Design
- Michele Venisti
- Manufacturer / client
- Ipuro
- Material
- EVA
- System
- Car fragrance diffuser
- Attachment
- Universal mount
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